PRURide PH pedals through despite the challenges

ALREADY a staple in the local cycling scene, Pru Life UK’s PRURide PH would not let the year 2020 be a total loss for the sport as it pushes to stage the yearly event albeit pivoting digitally.

To adapt with the prevailing conditions brought about by the coronavirus pandemic, Pru Life UK has brought the country largest cycling festival online by way of the PRURide Virtual Challenge on Pulse.

To kick off this month, the virtual event is powered by Pulse, Pru Life UK’s all-in-one health management app, and invites cyclists, enthusiasts, and families to experience fun and safe cycling wherever they may be.

It is open to all Pulse Android users who have subscribed to a free premium subscription.

The virtual challenge is staged in partnership with Garmin smartwatch, a fitness band that can be easily synchronized with Pulse to track participants’ performances.

To join the virtual rides, cyclists need to download the Pulse mobile app on any Android device and sync it with a Pulse-compatible wearable, such as a Garmin, Google Fit, and Fitbit. Within the app, users can choose between different Distance Challenges.

Families are also encouraged to join the community engagement activity in the Pulse Cycling – PRURider community for a chance to win special prizes such as Best Decorated Bike, Best Christmas-themed family photo with bike, and Best Kid Costume photo with bike.

Given how far PRURide PH has come since its first staging in 2016 and in line with their group’s “We Do Health” advocacy, Allan Tumbaga, Pru Life UK SVP and Chief Customer Marketing Officer, said they really pushed for the event to take place amid the challenges of the pandemic.

“The number of PRURide PH participants has been growing since 2016 and  the awareness for using cycling as building healthy habits has been increasing. It also has caught the attention of award-giving bodies for its mission,” said Mr. Tumbaga of the cycling festival.

“PRURide PH has always been an inclusive festival for all cyclists, from beginners to professionals. In addition to providing our participants with an extraordinary cycling experience, we also want Filipinos to have an opportunity to have fun even amid tough circumstances,” he added.

The PRURide Virtual Challenge on Pulse will happen until January 2021 with registration details to be announced soon. For more information, visit the www.prulifeuk.com.ph or the Pru Life UK Facebook page at facebook.com/prulifeukofficial. – Michael Angelo S. Murillo