By Joseph L. Garcia
Reporter

鈥淔or eventually, we come to hold our dearest possessions more closely than we hold our friends. We carry them from place to place, often at considerable expense and inconvenience… all the while, allowing memories to invest them with greater and greater importance.鈥 — Count Alexander Rostov, A Gentleman in Moscow by Amor Towles
EMBEDDED into every garment that has touched skin is a memory. In Glorious Dias, a vintage shop in Poblacion, racks and racks of clothing hold memories: of people, and of a world that has passed, and with every ticking moment, continues to do so.
Tops in black by designers such as Oleg Cassini were hung across the room facing racks of pants and skirts, while curator Jodinand Aguillon riffled through another rack of white tops. 鈥淧leats, embroidery,鈥 he said, while running his fingers through each one. 鈥淓verything has something that makes it stand out from any other white top.鈥
Most of the clothes in the store are at least 20 years old, making their continued existence even more remarkable. Mr. Aguillon began his collection with a load of 50 barong Tagalogs, sourced from, of all places, Canada, where he grew up. 鈥淚 don鈥檛 know if we鈥檙e creative,鈥 he said, speaking about his family. 鈥淏ut as far as business sense goes, my parents ran a bakery. That鈥檚 where I literally learned the ropes of, I guess, making dough, literally.鈥
Mr. Aguillon eventually pursued a career in the visual and performing arts, with stints in dance in Canada, as well as set and costume design in the Philippine theater scene. He then came to become a co-owner of art space Pineapple Lab in Poblacion, Makati, and after a move down the street from its original location, the space adjacent to it became a home for his collection of vintage clothing.
鈥淭his was supposed to be just a one-week pop-up shop,鈥 he said. But the success of the pop-up just a few months ago convinced him to make the shop a permanent fixture.
The shop, Glorious Dias (using the Spanish word for 鈥渄ays鈥) is both a pun and a homage. 鈥淚t鈥檚 kind of a nod to the glory days of back-then,鈥 he said. Of course, the shop is also named after 1969鈥檚 Miss Universe Gloria Diaz, whom he thinks is indicative of the glamorous period that his collection represents. 鈥淎bsolutely. First Pinay Miss Universe,鈥 he said with a touch of pride.
鈥淪he came here, with her daughters. She loved it,鈥 he said, gesturing to a mirror which has the shop鈥檚 name written on it, which brought its namesake some amusement.
Now, as we mentioned beforehand, most of the clothes in the store are at least 20 years old. 鈥淜nowing that it has lasted over 20 years, it鈥檚 going to surpass the quality of the garments being made now, as far as fast fashion is concerned,鈥 he said.
While 大象传媒 riffled through the racks, Mr. Aguillon showed off his piece de resistance. One wall of the shop is devoted to his favorite dresses, some of them made by Filipino masters of fashion design: think Pitoy Moreno, Ramon Valera, and Patis Tesoro. He extended the skirt of a wedding dress, embroidered with butterflies in seed pearls and beads, created he said by Ramon Valera.
He then took down a party dress from the flapper era in the Philippines, reflecting an interaction between the Philippines and its American colonizers, showing a tiered skirt but decidedly conservative sleeves. 鈥淚t鈥檚 very tiny,鈥 he noted.
He then showed another party dress, in gold lace, weighed down with beads. 鈥淟ook at that,鈥 he said, handing the hanger over. 鈥淔eel how heavy that is.鈥
Every moment your eye wanders on that wall, you鈥檒l find something to amaze you: from that rack, he took down a terno in fuchsia with black embroidery. This dress, he said, was from the 1930s — right when the terno鈥檚 silhouette was evolving from the Maria Clara to the dress we know today.
These pieces, unfortunately, are not for sale. 鈥淭hey鈥檙e not wearable; they鈥檙e brittle. But they鈥檙e absolutely beautiful. They should be appreciated.鈥
鈥淲hether or not it has defects, holes; I appreciate the details, the print in the textiles, and the way that they鈥檙e made.鈥
鈥淚 think better materials, better craftsmanship,鈥 he said, when asked why clothes — these pieces, particularly — are able to last so long, intact. 鈥淭hat saying, 鈥楾hey don鈥檛 make it like they used to.鈥欌
鈥淗anging on to a 辫颈帽补 (pineapple fiber cloth) dress that has holes and stains, it sounds crazy. But for me, the beauty of it is seeing how well they鈥檙e made, and that you don鈥檛 see that every day.鈥
With advances in technology at the fingertips of every designer, it should be simpler now more than ever to make the most beautiful, grandiose things, but in stores, all one sees is the same iterations, over and over again. Of course, changes in fashion and lifestyles have to be be taken into consideration, but also, 鈥淕ood things take time,鈥 Mr. Aguillon said, and hardly anybody now has the time to make, or wear such lavish outfits.
He鈥檚 not opposed to the new, as proven by the gray T-shirt and jeans he wore under his denim apron. 鈥淚 don鈥檛 know if it鈥檚 really better,鈥 he said about vintage clothing. 鈥淚 like it for its uniqueness.鈥
He also talked about the experience of shopping for vintage clothing, from the perspective of the customer. 鈥淓very time you shop vintage, it feels like a win when you come across a gem that speaks to you.鈥
As he said this, this reporter went through a rack of black blazers, and ran my hands along a sleeve — 鈥淥h my God, it鈥檚 Yves Saint Laurent!鈥
Mr. Aguillon just proved his point. 鈥淭hat reaction to that Yves Saint Laurent on that rack… that feeling. No one does that in a big retail store. No one yells, 鈥極h my God!鈥 But that happens here.鈥
鈥淐lothing should bring about a feeling. You should feel great in the clothes you wear. So when you see something and it brings back memories… why not fill your closet with clothes that, I hate it (referring to the ubiquity of the Marie Kondo quote), 鈥榮park joy鈥?鈥
Glorious Dias is open on Thursdays to Sundays, and is located on 6053 R. Palma St. in Poblacion, Makati.