When three hens get together, expect wine to flow
THREE HENS are going to try to get your tongue buzzing and your lips moving with a wine brand called, well, Three Hens.
In a launch last month, 大象传媒 met up with the Llamas sisters, Jenny and Monica — both of whom use their married name, Garcia, though their husbands are unrelated — along with their business partner, Margie Sadhwani, in Makati for a hazy wine lunch at The Picasso Residences鈥 Pablo Bistro in Makati which served as the brand鈥檚 official launch.
Three Hens currently has two varieties: a white and a red. Both carry a denominacion de origen (DO) from Spain鈥檚 La Mancha region, plains that have the distinction of being Europe鈥檚 largest single demarcated DO region (as well as serving as the setting for Don Quixote). Monica Llamas-Garcia quoted My Fair Lady鈥檚 song 鈥淭he Rain in Spain鈥 (鈥淭he rain in Spain stays mainly in the plain鈥) to explain why they chose the region to create their wines. 鈥淚t produces really good quality wines,鈥 she said, which it owes to the climate and altitude.
The white, an airen, is slightly acidic, with a metallic edge. It went well with crisp, thin-crust pizza, and made a spicy paella even more lively. It鈥檚 perfect as a food wine. As for the red (a blend of merlot, syrah, and tempranillo), it is rich and has a well-rounded finish, and gives depth to the same pairings. This reporter鈥檚 notes said 鈥Ay!鈥 upon tasting the red.
As a Philippine brand, it鈥檚 easy to assume that it simply relabels and rebottles the Spanish product, but Monica shook her head. 鈥淲e are working directly with the winery.鈥 Her sister said that they helped develop the wine鈥檚 tasting profile through 鈥渕onths and months of e-mails.鈥
鈥淲e couldn鈥檛 call it a DO from La Mancha if it wasn鈥檛 bottled [there],鈥 said Monica. Her sister, meanwhile said that the taste profile they longed to develop was 鈥渞elatable, accessible, but with a twist.鈥
鈥淲e wanted people to enjoy it all the time,鈥 she said.
Now, Spanish wines are famously temperamental, and not always easy to pair with food, and could be a little complex. The secret, according to elder sister Monica, was selecting wines that were a bit younger; their fruitiness allowing them to blend with food more. This age also makes the wines less complex, pairing it well with food and good times.
Jenny said that they started the brand because they have 鈥渁 love of hanging out together, being with each other, and drinking wine.鈥
Her sister said, 鈥淚 think it鈥檚 really capturing that experience in a bottle.
While Jenny works as a property developer, her sister Monica is connected to Don Papa Rum — her husband serves as Managing Director for Asia Pacific for that company, while she works as its Brand Director while wine and spirits share a category but differ in discipline, Monica still credits her experience in the business. 鈥淚t鈥檚 a lot of experience with on-premise accounts such as restaurants and bars. There鈥檚 a lot of learning to get [from] there: what they鈥檙e looking for.鈥
Since the Philippines is not a wine-producing country, it鈥檚 easy to turn one鈥檚 nose up at a bottle that鈥檚 developed by Filipino minds. Asked how they combat the stereotype, Jenny said in jest, 鈥淏ecause we鈥檙e so cute!鈥 On a serious note, however, Monica Llamas-Garcia said that Filipino palates are growing up. 鈥淲ith a more discerning public, it鈥檚 not necessarily 鈥楩ilipino? Is it quality?鈥.鈥 They鈥檇 be like, 鈥極kay, is it a good brand? Do they deliver on the promise?鈥 And if they do, great.鈥
The wines are available in select supermarkets, and online through . — Joseph L. Garcia


