WALT DISNEY CO. offered the first peek at Avengers: Endgame and moved up its release date, navigating a crowded year for superhero movies that may serve as the ultimate test of Marvel鈥檚 appeal.
The Endgame film, the fourth cinematic chapter in the tale of the universe-saving team of superheroes, is now set to debut on April 26. (It had been slated for May 3.) Another of Disney鈥檚 Marvel movies, Captain Marvel, is coming out in March, so there鈥檚 likely to be significant overlap in theaters.
Disney, its pending merger partner 21st Century Fox Inc. and Sony Corp. all have rights to various Marvel characters, and that鈥檚 added up to a flood of movies in the coming months. Sony will release Spider-Man: Into the Spider-Verse this month. Fox has two X-Men films coming in 2019. And Spider-Man: Far From Home, a collaboration between Disney and Sony, is slated for July.
That means a major new Marvel film debuts approximately every 40 days for the next eight months.
Disney鈥檚 Marvel Studios released a trailer on Friday for Endgame, which had been untitled until now. When we last left Iron Man, Captain America and the gang, they were reeling in defeat at the hands of Thanos, a supervillain who had eliminated half the population of the universe with a snap of his fingers. The how and why is complicated.
But what鈥檚 important is that the series is a big moneymaker for Disney. The three Avengers movies so far have grossed at least $5 billion worldwide since 2012.
And the story lines for individual Avengers are extended in the trailer. Ant-Man, for instance, reappears. (His last movie ended with him stuck in the Quantum Realm after being shrunk to microscopic size. Again, it鈥檚 complicated.)
Why is that important? Because Marvel鈥檚 non-Avenger films, and there are a lot of them, have grossed about another $12 billion. Endgame will help tie them all together.
Still, the ultimate threat for Disney鈥檚 Marvel universe may not be Thanos, but an oversaturated market. 鈥 Bloomberg

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