ALPHABET, Inc.鈥檚 Google pulled support for its YouTube video service from Amazon.com, Inc.鈥檚 streaming-media devices, citing the Internet retailer鈥檚 failure to make Amazon Prime Video available through Google鈥檚 gadgets and the recent halt of the sale of some Nest products on its Web site.

Google blocked YouTube access via the Echo Show, Amazon鈥檚 smart speaker with a touchscreen, on Dec. 6 and will stop supporting YouTube on Amazon鈥檚 Fire TV set-top box on Jan. 1. In a statement, a Google representative said it鈥檚 taking the action because the YouTube apps on Amazon products aren鈥檛 made by Google, like the YouTube app on the iPhone is, and the retail giant doesn鈥檛 sell some Google products, such as Chromecast and Google Home.

鈥淲e鈥檝e been trying to reach agreement with Amazon to give consumers access to each other鈥檚 products and services,鈥 Google said in a statement. In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube Web site, and the company hopes to resolve the dispute as soon as possible.

The rivalry between Google and Amazon has heated up as the search giant and online retailer have moved quickly into hardware and Internet services. In the past few years, both have introduced multiple new home devices, including speakers and home-security products. Both have also been pushing their own video and music-streaming services as well as competing video-control platforms. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin.

鈥淓cho Show and Fire TV now display a standard Web view of YouTube.com and point customers directly to YouTube鈥檚 existing Web site,鈥 Amazon said in the statement. 鈥淕oogle is setting a disappointing precedent by selectively blocking customer access to an open website.鈥

Mountain View, California-based Google isn鈥檛 the only competitor that has seen its products blocked from Amazon鈥檚 site. After being pulled from the no. 1 e-commerce site in 2015, the Apple TV box reappeared on the retail Web site in September, only to vanish again. Apple Inc., meantime, said Amazon Prime Video would become available as an app for Apple TV by the end of the year, but it hasn鈥檛 yet been released. 鈥 Bloomberg

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