Shopee, one of the country鈥檚 leading e-commerce platforms, unveiled several artificial intelligence (AI) tools aimed at improving the experience of both sellers and shoppers on the platform.
During the Shopee Brands Summit held on Feb. 11, the company introduced a suite of AI-powered tools, including Brand Max, enhanced AI LiveStream features, and other innovations such as a virtual fitting room.
Jack Ng, head of commercial for Shopee Philippines, said the platform is investing in AI-enabled tools to ensure that brands grow with greater clarity and control.
鈥淔or sellers, this means making it easier to present products well and reach the right audiences,鈥 Mr. Ng said.
鈥淔or shoppers, it translates into more accurate search results and relevant recommendations, so they can find the products they want faster.鈥
He added that these AI tools help brands navigate crowded markets and focus on what truly drives growth.
Shopee鈥檚 Brand Max is an AI-powered branding solution that introduces brands to potential buyers. The platform said it replaces traditional display ads with smarter audience targeting and broader placements within a single campaign.
鈥淏rand Max uses our algorithm to target new users who have shown interest in your category but have not yet purchased from your brand,鈥 Xiaoo Liu, head of Shopee Mall for Shopee Philippines, said during the summit.
鈥淲ith this, Shopee will not just be a sales channel for you. Shopee will also help you build your brand and reach more buyers than ever,鈥 he added.
Meanwhile, Shopee鈥檚 AI LiveStream, first launched last year, will be equipped with additional tools, rolling out across Southeast Asia, to allow brands to engage with shoppers 24/7, Janine Teotico, head of affiliate and creator marketing at Shopee Philippines, said.
These tools include an AI Script Generator, AI Comment Assistant, AI Stream Manager, and a feature that detects and highlights a product鈥檚 most persuasive details.
Other AI tools previously launched remain available, including features that generate optimized photos and titles, and an auto-reader that suggests category attributes from product images.
Shopee also announced that it will soon launch a virtual fitting room, which allows shoppers to try on clothes virtually.
The platform is strengthening its brand support through initiatives such as KOLLAB and First-to-Launch. KOLLAB connects brands with high-performing creators, while the latter provides a focused, high-impact environment for product debuts. 鈥 Edg Adrian A. Eva
