2GO Group, Inc., a transportation and logistics provider and subsidiary of the Sy-led company SM Investments Corp., has partnered with the Department of Tourism (DoT) to support the Filipino Brand of Service Excellence (FBSE) program.
The DoT鈥檚 flagship initiative aims to equip 鈥渇rontliners in the tourism and hospitality industry with the skills to deliver service infused with the essence of Filipino warmth, thereby creating a distinct national brand,鈥 2GO Group said in a media release on Monday.
鈥2GO鈥檚 commitment to the Filipino Brand of Service Excellence Program is a testament to the industry鈥檚 dedication to elevating the standards of hospitality in the Philippines,鈥 said Shahlimar Hofer Tamano, undersecretary for tourism regulation, coordination, and resource generation.
The company said it will be sending 14 participants to a 鈥淭rain-The-Trainer鈥 learning course conducted by the DoT.
鈥淎s we anticipate more travelers in the Philippines, aligning with the FBSE program allows us to contribute to a seamless Filipino hospitality experience for our passengers traveling from shore to shore,鈥 said Frederic C. Dybuncio, president and chief executive officer of 2GO Group.
The training focuses on demonstrating and applying the 鈥淢abuhay鈥 and 鈥淪alamat Gestures,鈥 among other culturally significant Filipino practices with a 2GO touch, within 2GO establishments.
鈥淲ith plans to train 200 participants from various departments across different regions, 2GO is committed to reinforcing the importance of a brand that mirrors the rich heritage of Filipino hospitality,鈥 the company said. 鈥 Aubrey Rose A. Inosante
