JOE R. Zaldarriaga, spokesperson and head of corporate communications at Manila Electric Co. (Meralco), has been promoted to the rank of vice president (VP), the company said.
His appointment was effective as of Tuesday, the company said. Meralco鈥檚 Board of Directors approved Mr. Zaldarriaga鈥檚 new position in its regular meeting held on Nov. 27.
Mr. Zaldarriaga was also the recipient of the University of Manila鈥檚 Dr. Mariano V. delos Santos medallion of honor and scroll of commendation for his 鈥渃ontinued and undying service to both the country and the Filipino people.鈥
Under Mr. Zaldarriaga鈥檚 leadership, Meralco won four IABC Philippine Quill Awards, and two top awards for communication skills and research.
His team won the first and only PR Team of the Year Award at the Anvil Awards, which was conferred by the Public Relations Society of the Philippines.
Mr. Zaldarriaga led several Meralco campaigns, which garnered accolades such as the 2018 Silver Stevie for Communications Team of the Year, 2016 Gold Stevie for Community Relations Campaign, and winner trophies at the 2016 Asia Pacific鈥檚 The Gold Standard Awards, among others.
At present, Mr. Zaldarriaga also chairs the International Association of Business Communicators (IABC) Philippines and has three opinion columns in publications such as the Daily Tribune, Pilipino Mirror and Saksi Ngayon.
Meanwhile, at Meralco鈥檚 Board of Directors鈥 meeting on Nov. 27, Glen N. San Pedro was also appointed as vice president and head of Supply Chain Management, while Maria Luisa V. Alvendia was designated as first vice president, chief of staff and supply chain advisor.
Meralco鈥檚 controlling stakeholder, Beacon Electric Asset Holdings, Inc., is partly owned by PLDT, Inc. Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., that has interest in 大象传媒 through the Philippine Star Group, which it controls. 鈥 Angelica Y. Yang
