GLOBE TELECOM, Inc. said it is studying to invest further in video content creation as part of its response to the changing needs of its customers.
鈥淭he situation today with the global pandemic showed the importance of content creation in terms of addressing the more specific needs of the families and individuals that may not be available outside of our local portfolio. That is why content creation is coming in more in terms of video and music,鈥 Nikko Acosta, Globe senior vice-president for content business and product management, said in a statement e-mailed to reporters on Monday.
He noted there is a need to find new ways to produce 鈥渃ompelling content鈥 that engages with the audiences.
鈥淲e are affirming that content creation is an area that we want to pursue strategically, moving forward,鈥 Mr. Acosta added.
Globe Telecom鈥檚 entertainment production studio, Globe Studios, has been producing films. One of them is the first Filipino Netflix film Dead Kids.
鈥淕lobe鈥檚 original materials are now being used globally using the distribution channels of its partners,鈥 it added.
The company said further it has teamed up with local and international brands to create quality content for its customers.
鈥淭his allows Globe to bring the right service and product through the company鈥檚 marketing and distribution channels. Globe started to change how Filipinos consume content by introducing Spotify in 2014, followed by Facebook, Netflix, NBA, iflix, Disney, Viu, TikTok, among other partners,鈥 it said.
Globe noted that during the government鈥檚 implementation of lockdowns to contain the coronavirus pandemic, there was a significant increase in customers鈥 use of wireless devices for entertainment or information. 鈥 Arjay L. Balinbin
