Russian President Vladimir Putin 鈥 KREMLIN.RU

IT鈥橲 BEEN a bad few weeks for Vladimir Putin.

First, a significant strategic defeat in Ukraine, after a that dealt a blow to the Kremlin鈥檚 ambitions in the east. Then, what was supposed to be a gathering of likeminded leaders in Uzbekistan mostly served to remind him of his weakened status, as the Russian president was given and then . Meanwhile, in a neighborhood where Moscow is supposedly security guarantor, between Armenia and Azerbaijan, and clashes continue on the border between Kyrgyzstan and Tajikistan.

Putin is under pressure at home, too, with criticism from surprising corners. On Sunday, Alla Pugacheva, a much-loved pop singer who has been a household name for Russians for decades, criticizing 鈥渋llusory aims鈥 in Ukraine that have made Russia 鈥渁 pariah鈥 that weighs 鈥渉eavily on the lives of its citizens.鈥 On the other side, nationalists are furious at inept military leadership, forcing Kremlin spokesman Dmitry Peskov that criticism would be fine 鈥 until it wasn鈥檛: 鈥淭he line is extremely thin. One should be very careful here.鈥

Yet it鈥檚 hard to avoid the reality of an unravelling campaign, and calls for national mobilization to solve all these concerns are growing too loud to ignore. Putin said last week that there was in Ukraine 鈥 his assumption clearly remains that the Russian regime can outlast Western resolve 鈥 and there would be no changes to the plan. But he made a point of saying Russia was 鈥渘ot fighting with a full army.鈥

For many, given the expansive goals at stake, that鈥檚 the problem.

They argue Putin can鈥檛 win with his current strategy. National mobilization would add resources and manpower, widening the pool of fighters. But that鈥檚 theory. In practice, calling a spade a spade is all but unthinkable for the Kremlin, which still has no clearly articulated plan for Ukraine and has spent months separating ordinary Russians from reality on the frontline. Worst of all, it may already be too late, anyway.

For now, it鈥檚 certainly an unusually sonorous public discussion. In a rare outburst, former MP Boris Nadezhdin that it would be impossible to 鈥渂eat Ukraine with these resources, with this 鈥榗olonial war鈥 method, with contract soldiers, mercenaries, and no general mobilization.鈥 He added: 鈥淲e either call for mobilization and go for a full-scale war, or we get out.鈥 He suggested peace talks; other participants shouted him down.

Days later, Gennady Zyuganov, the head of Russia鈥檚 Communist Party and voice of the Kremlin-tolerated opposition, 鈥渕aximum mobilization鈥 and became the highest-profile figure to call the assault a war. 鈥淎 war is something you can鈥檛 stop even if you want to,鈥 he said in the Duma last week. 鈥淵ou have to fight to the end.鈥

For Zyuganov, security-forces hawks or figures like Ramzan Kadyrov, the pro-regime leader of the southern region of Chechnya whose militia is fighting in Ukraine, the benefit of mobilization is to add manpower and move the economy onto a war footing, focusing squarely on military production. But it鈥檚 an option that Putin, who depends on an illusion of stability and normalcy, is reluctant to take.

Three reasons come to mind. Most obviously, it would be an admission of failure. A special military operation that, seven months in, becomes a war, is hard to portray as a success.

Second, mobilization requires undoing the passivity on which Putin has built his regime. It involves galvanizing citizens who have largely been encouraged to sit out a war that was supposed to be surgical and swift. This was an assault that 鈥 unlike, say, the 鈥 was supposed to be fought by paid volunteers, recruited from the country鈥檚 poorest (and often ethnically non-Russian) provinces, places or Dagestan. Ordinary folks in larger cities could support a war that demanded nothing from them.

As Yuval Weber of Texas A&M鈥檚 Bush School of Government and Public Service in Washington, DC put it to me, these masses in the middle are the real risk for the Kremlin, far more than the nationalist right. They are the ones on whom the regime has long relied, men and women who have been lulled into apathy but would now need to be whipped into a frenzy. More involved (and sending their own kin to war), they may well start asking awkward questions about Putin鈥檚 effectiveness.

Then there鈥檚 the third problem 鈥 mass mobilization will be a huge challenge. The logistics are complex. The economy will not easily stomach the cost of losing workers, resistance to the draft is escalating and will only keep increasing as soldiers return from the front. Not to mention that men are needed now 鈥 but getting recruits through training will take months, given Russia does not have a strong, well-prepared reserve force. Nor is it clear how reservists and young conscripts, for now officially spared the frontline, can solve fundamental problems of leadership, morale, and materiel.

And yet Russia can鈥檛 remain stuck fighting an existential war it has waged with too few men, losing them and their weapons at a staggering rate 鈥 US officials last month put the figure for killed or wounded since the start of the war at , though numbers vary widely.

There鈥檚 still danger Russia that could escalate, or use a supposedly growing threat to push through a declaration of war. As Ben Noble of University College London points out, increasing Kremlin talk of unprecedented NATO support for Ukraine may well be creating options for a regime that sees very few. The West, officials could eventually argue, forced Moscow鈥檚 hand.

But for now the Kremlin is betting on the next best thing 鈥 encouraging regions and mercenaries to mobilize on the state鈥檚 behalf, ignoring already deep coordination problems between fighting units.

Footage emerged last week of a man bearing a striking resemblance to sanctioned businessman Yevgeny Prigozhin on behalf of mercenary group Wagner, promising to commute sentences for service. 鈥淚f you serve six months (in Wagner), you are free,鈥 he says. 鈥淚f you arrive in Ukraine and decide it鈥檚 not for you, we will execute you.鈥

Even more telling, though, was Prigozhin鈥檚 after the video went viral: 鈥淚t鈥檚 either private military companies and prisoners, or your children,鈥 he wrote. 鈥淒ecide for yourself.鈥

BLOOMBERG OPINION