STRIKING Hollywood actors joined film and television writers on picket lines for the first time in 63 years on Friday, cheering and chanting outside major studios with calls for higher streaming-era pay and curbs on use of artificial intelligence (AI).

The twin strikes will add to the economic damage from the writers鈥 walkout that started on May 2, increasing the pressures facing the multibillion-dollar media industry as it struggles with seismic changes to its business.

In New York City and Los Angeles, actors marched outside the offices of Netflix Inc., Paramount Global, and other companies, voicing demands for higher compensation for working-class actors and other gains.

鈥淲e鈥檙e in an old contract for a new type of business and it鈥檚 just not working for most people,鈥 actress Susan Sarandon said outside Warner Bros. Discovery offices in New York.

鈥淭he corporate greed that the studios have shown has made it very difficult for people to have lives,鈥 she said.

Although the SAG-AFTRA ranks include the most famous, and wealthiest, Hollywood movies stars, the picket lines on Friday were filled with less familiar faces that make up the majority of the union鈥檚 160,000 members.

鈥淢ost of us are middle class actors and writers, and we just want to be able to do the things that everyone else has in life and own homes and have families and pay for our lives,鈥 actor Caitlyn Knisely said outside the palm tree-lined Paramount Pictures lot in Los Angeles.

Across town outside Netflix headquarters, picketers chanted 鈥淣etflix pay up!鈥

SAG-AFTRA President Fran Drescher, former star of the The Nanny TV show, joined the crowd and linked the actors鈥 fight to a broader surge in US labor activity. Unions nationwide have been taking harder lines in negotiations with companies including Amazon.com and Starbucks.

鈥淚f we don鈥檛 take control of this situation from these greedy megalomaniacs, we are all going to be in threat of losing our livelihoods,鈥 Ms. Drescher said.

The Alliance of Motion Picture and Television Producers (AMPTP), the group that negotiates on behalf of Netflix, Walt Disney Co. and other studios, said it had offered significant increases in compensation to SAG-AFTRA and Writers Guild of America (WGA) members.

Sources close to studios also argue that the companies are facing a challenging time. Many streaming services have yet to turn a profit after spending billions of dollars on programming to try and attract customers.

Disney, Comcast Corp鈥檚 NBCUniversal, and Paramount each lost hundreds of millions of dollars from streaming in the most recent quarter. At the same time, the rise of online video has eroded television ad revenue as traditional TV audiences shrink and movie ticket sales remain below pre-pandemic levels.

The unions are seeking assurances that their jobs will not be replaced by generative AI. SAG-AFTRA leaders said studios had proposed paying actors for one day鈥檚 work and using their digital images in perpetuity.

The AMPTP said that characterization was false and that studios had offered 鈥済roundbreaking鈥 protections around AI use.

EVERYONE WANTS TO WORK
The WGA鈥檚 work stoppage has rippled through California and beyond, hitting caterers, prop suppliers and others who rely on Hollywood productions. The economic damage is expected to spread with actors now on the picket lines.

The writers鈥 strike sent late-night television talk shows into endless reruns, disrupted most production for the autumn TV season and halted work on big-budget movies.

The actors鈥 walkout will shut down the studios鈥 remaining US-based productions of film and scripted television and hamper many overseas shoots.

Outside the adjacent Sony and Amazon studio lots near Los Angeles, picketers said they hoped the simultaneous strikes by actors and writers would help speed a resolution.

鈥淓veryone wants to work,鈥 said L.A.鈥檚 Finest actor Jason Fielders. 鈥淚 don鈥檛 want to sit out here on the picket lines and sweat and not get paid.鈥 鈥 Reuters