Brian Cox lords over a scene in Succesion season 4

NEW YORK 鈥 Succession actor Brian Cox briefly turned into his commanding patriarchal character Logan Roy on the red carpet on Monday, as the cast of the hit HBO drama premiered its fourth and final season.

Swearing just like Roy regularly does in the award-winning show about a family jockeying for control of a media empire, Cox playfully shouted as he and his fellow cast members posed for pictures together.

The 10-episode season debuts on March 27 on HBO and HBO GO.

Season four will see Logan edge closer to selling his company to tech boss Lukas Matsson, creating more family divisions and power struggles.

Logan鈥檚 four children, all vying for control of the family鈥檚 vast media holdings, are played by Jeremy Strong, Kieran Culkin, Sarah Snook, and Alan Ruck.

鈥淲e鈥檙e going to see a lot of fascinating rides and it鈥檚 a bit like a roller coaster,鈥 Cox told Reuters at the New York premiere.

鈥淚 think it鈥檚… finishing in the true Succession style… I think people are going to love it… A lot of American shows go on well past their sell by date. That would never happen to our show.鈥

Widely lauded by critics and audiences, Succession has picked up Emmy Awards and Golden Globes as a series, for its writing and its actors since it first premiered in 2018.

It has been compared to media mogul Rupert Murdoch鈥檚 dynasty, however show creator Jesse Armstrong said it was not based on one family.

鈥淚t鈥檚 weird how many times we hear like, 鈥榦h, it鈥檚 based on this family鈥 that sometimes you鈥檝e never even heard of and you鈥檙e like, 鈥榦h it鈥檚 just like their dad and this happened鈥,鈥 he said.

鈥淪o occasionally we get some feedback filtering through, but I鈥檝e never heard anything that鈥檚 come from the Murdoch clan.鈥

Armstrong said he was sad to end the show, but adamant he would not bring it back.

鈥淐reatively it was the right decision. But yeah, it鈥檚 really hard when I see my fellow writers and the cast and crew,鈥 he said.

Asked to describe season four, actor Alexander Skarsgard, who plays Matsson, said: 鈥淚t鈥檚 about finding your alliance and figuring out, strategizing on making sure you have enough people on your side so you can see how to leverage when you go in to negotiate.鈥 鈥Reuters