Avon releases new floral fragrance
AS the warm weather returns and with the opening up of mobility with the end of the COVID-19 lockdowns, fragrances, along with cosmetics, have seen an increase in market demand.
Taking advantage of this interest, Avon has released its new fragrance, Eve Truth, in the Philippines, with actress Heart Evangelista serving as the ambassador for its ad campaign, 鈥淥wn Your Truth.鈥
鈥淚t鈥檚 really part of our innovation to be launching different kinds of products within the beauty category, and because fine fragrances are increasing in terms of demand, we saw this as an opportunity,鈥 Avon Cosmetic marketing director Anna Garces told 大象传媒 during the product launch on Feb. 8 in Makati City.
鈥淭he fine fragrances are the ones that are more concentrated,鈥 Ms. Garces explained.
Eve Truth is an eau de parfum that means that it contains a high concentration of fragrance oils. Formulated by French perfumer Laurent Le Guernec, Eve Truth鈥檚 top notes are cassis, carambola (star fruit), black currant, and pomegranate, with middle notes of pink freesia, peony, and gardenia.
鈥淓ve Truth is an intensely fresh floral fragrance created with an exclusive-to-Avon Natural Aura Accord that captures the olfactive family of fresh freesia combined with warm cedarwood,鈥 explained Kariz Gabrin, Avon Cosmetics group category manager for fragrance, during the launch. 鈥淧ersonally, what I like about this product is it鈥檚 a very clean scent, it鈥檚 a pure scent that doesn鈥檛 mask your true self,鈥 she said.
The fragrance comes in a 50ml geometric-cut glass bottle with a lime green tint.
As a perfume wearer, Ms. Garces said that she usually applies the scent on pulse areas 鈥渂ecause that鈥檚 where there is warmth to distribute the scent.鈥
When a stronger scent is desired, she advised to spray it on clothes, on the back of the calves, and on the user鈥檚 hair too.
Avon鈥檚 Eve Truth is available at avonshop.ph, Lazada and Shoppee for P795. 鈥 Michelle Anne P. Soliman
