E-commerce venture introduces bone broth fasting to the Philippines听听
Amidst the听plethora听of diets that claim to trim down weight and boost health, another contender has arisen 鈥 the bone broth lifestyle plan, pioneered in the Philippines by Kimberly E. King, a licensed听鈥渇asting coach鈥澨齛nd gut health specialist who is also a culinary entrepreneur.听听
Her passion project,听Kim King鈥檚 Kitchen (KKK), founded over a year ago, developed a broth that is the center of a meal plan approved by听its听team of nutritionists. Its basic form comes in听two听healthy meals and a daily serving of 200-ml听of听bone broth that can be a meal replacement or snack, depending on a customer鈥檚 eating habits.听听
鈥淥ur flagship product is our 100% organic broth. I always highlight that it鈥檚 hormone-free. If you take it for fasting, your system is so clean and you get to absorb all the nutrients that you get from the bones,鈥 she said in a media roundtable in July, where she also announced that KKK has plans of going national.听听
Bone broth, also known as stock and听bouillon, is made from boiling animal bones听and connective tissue, often with some meat or vegetables, then strained to leave just the liquid. It is most commonly used as a base for听other dishes like听soups,听but may be taken on its own.听
According to WebMD, bone broth does have some health benefits including weight management听(鈥渂roth and broth-based soups can help you feel full despite their low-calorie content, making it an excellent choice for people following a weight loss diet plan鈥), better hydration, improved sleep (鈥渂one broth contains small amounts of the amino acid glycine, which may promote relaxation and deeper, more restorative sleep鈥), and nutrition.听
For听now,听KKK听delivers听various types of broth听—听organic pure beef, vegetables and herbs, organic beef and chicken, and a cheaper organic Jell-O broth听—听within Metro Manila and nearby provinces in Luzon. Other products on their website include fat-burning smoothies, organic versions of kimchi and meat burger patties, and gluten-free, sugar-free donuts and cookies.听听
鈥淲e offer healthier food choices and a holistic lifestyle for Filipinos,鈥澨齭aid Ms. King,听noting听that the goal is overall health and not just losing weight, 鈥95% of it is about nutrition and the rest will just follow, especially for weight loss.鈥澨
Bone broth, which has been around for thousands of years, has been used as natural medicine for the digestive system due to its density of nutrients like amino acids and electrolytes, according to Ms. King. 听听
Still, she said that no meal plan is a 鈥渙ne size fits all,鈥 encouraging people听to听undergo听personalized coaching and consultations and听to听browse through the different types of meal plans and products听on听their听. 鈥斕Bront毛听H. Lacsamana听
