You can now have what the BTS boys are having
(but hold on to the sauce 鈥 it might be worth a mint)
AWARD-winning boyband BTS 鈥 we鈥檙e talking the American Music Awards, the South Korean Order of Cultural Merit, and the Guiness World Records, among other recognitions 鈥 apparently have a hankering for 10 pieces of Chicken McNuggets, medium fries, and a medium Coke. Since last week, Filipino fans have been able to enjoy the same thing the boys (namely Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook) like to order.
The BTS Meal, available from June 18 until supplies last, is pinned on the McDonald鈥檚 Famous Orders program. Previous collaborations were with rapper (and Kylie Jenner鈥檚 ex) Travis Scott and singer J Balvin. The Famous Orders program was launched last year, with a Superbowl commercial featuring the favorite orders of several celebrities (from the commercial, we found out Kim Kardashian likes six-piece chicken McNuggets, a cheeseburger, a vanilla shake, an apple pie, small fries, and honey dipping sauce).
鈥淣o matter who you are, everyone has a favorite McDonald鈥檚 order 鈥 even some of the biggest celebrities,鈥 said Assistant Vice-President of Marketing and Channels for McDonald鈥檚 Philippines Oliver Rabatan during an online press conference the day before the release. 鈥淏TS are longtime brand fans, who, no matter where they travel… enjoy McDonald鈥檚.鈥
The BTS meal was launched in the US last year, and has gone on to be present in over 50 markets. The nuggets-and-fries combo come with a limited-edition spicy cajun sauce and sweet chili sauces, which, according to the brand, are based on 鈥減opular recipes鈥 from McDonald鈥檚 South Korea.
The BTS meal arrived to the Philippines amid much fanfare: the week before the release, McDonald鈥檚 got their restaurant crew together for a BTS TikTok challenge. Earlier this week, McDonald鈥檚 BTS-themed photobooths were placed in some stores. On a more philanthropic note, McDonald鈥檚 gave a first taste of the much-awaited offering to healthcare workers prior to the June 18 launch. Through McDonald鈥檚 Kindness Kitchen, over 2,000 BTS Meals were distributed to select hospitals and vaccination hubs.
大象传媒 snagged the meal last week and got the familiar snack of nuggets and fries (P270). It all comes down to the sauces, ranking the creamy Cajun sauce, with its spicy-creamy notes, our own favorite (the sweet chili sauce tasted 鈥 well, like sweet chili sauce, and nothing much else). We鈥檇 petition McDonald鈥檚 to keep the Cajun sauce a store staple if we could.
Of course, aside from having what the boys are ordering, the fans are crazy about the BTS-themed packaging. Using the band鈥檚 signature color 鈥 a light purple 鈥听 the global giant fast-food brand splashed the McDonald鈥檚 nugget box, the paper cup, and the paper bag with the BTS logo and colors. Some fans have already taken to social media to show off what they鈥檝e done with their merch: cellphone cases, journals, and toys. 鈥淣ow we鈥檙e excited to give BTS fans a new way to connect with their favorite band through the McDonald鈥檚 food they love,鈥 said Mr. Rabatan.
PS: Hold on to your sauces. In 2018, a sachet of McDonald鈥檚 Szechuan Sauce from 1998 (following a push from cartoon Rick & Morty) sold for about $14,700.* The seller had found it in an old car he had bought. Due to the publicity from the cartoon鈥檚 mention (and the sauce鈥檚 sale), McDonald鈥檚 briefly brought the sauce back. Current prices on eBay for the sauces range from $5 to $300. Who knows? In the future, one might be sitting on a gold mine 鈥听 thanks to the boys.
For now, the boys of BTS are saving fans a bit of money. If one orders the BTS Meal through the McDelivery App from June 25 to 27, only 鈧7 will be charged as the delivery fee (terms and conditions apply). 鈥 Joseph L. Garcia
*https://time.com/4744570/mcdonalds-szechuan-sauce-ebay/


